Senior Product Manager, Seller Fees & Incentives
Own strategy and operating mechanisms for three seller incentive programs that drive $16B+ in annual sales (GMS).
- Value-Based Incentive Program: in an A/B test, sellers in the treatment group added 171% more products than the control group and saw 41% higher sales.
- Launched FBA Jumpstart, which lets sellers test new products regionally before a national launch, and the High-ASP Incentive Program for sellers of products priced over $50.
- Identified gaps in account-manager preparation, then defined and built Amplify. Launched in North America with data-engineering support; European engineering adapted it for Europe.
- Amplify is the primary seller-insights tool for ~1,600 NA/EU account managers. Average prep time fell 89% (45 to 5 minutes) in a 10-account-manager study.
- Kept Amplify under 500ms P95 latency and cut monthly inference spend 92% ($3,000 to $250) at the same workload while meeting quality thresholds.
- Trained colleagues to build Python automations with AI-assisted coding.
