Seller Incentives — Amazon seller fee programs
Seller Incentives is a set of Amazon seller fee programs that helps sellers add products and test regional launches. The three programs I own drive $16B+ in annual sales (GMS).
1
Proof
$16B+
Annual sales (GMS)
Three seller incentive programs I own
171% more
Products added
Value-Based Incentive A/B test: treatment versus control
41% higher
Sales
Same Value-Based Incentive A/B test
2.1
The seller decision
Third-party sellers decide which products to add and whether to expand beyond a regional launch. The fee and incentive programs address different barriers in those decisions.
2.2
The three programs
Value-Based Incentives rewards sellers for launching in-demand products.
FBA Jumpstart lets sellers test new products in one region before a national launch.
High-ASP Incentives removes structural barriers for sellers bringing products priced over $50 into FBA.
I own strategy and operating mechanisms for these three programs. I launched FBA Jumpstart and the High-ASP Incentive Program.
2.3
What the experiment measured
In an A/B test of the Value-Based Incentive Program, sellers in the treatment group added 171% more products than the control group and saw 41% higher sales. These results describe that program's test, not a combined result for all three programs.
3
Contact
Hiring for a product area?
I am looking for Principal / Staff IC ownership of a product area.