Amazon · May 2025–present
Seller fees
& incentives.
Third-party sellers make decisions about selection and growth. I own strategy and operating mechanisms for seller fee and incentive programs as a Senior Product Manager.
- Seller fee-incentive portfolio
- $16B+
- Programs launched
- 3
- Program results
- 171% targeted ASINs
41% GMS
Own the business mechanism and how it operates.
My role spans strategy and operating mechanisms across the seller fee-incentive portfolio. The work includes launching programs and defining success around seller selection and gross merchandise sales.
ASINs are Amazon’s product identifiers; GMS means gross merchandise sales.
Three launches, with commercial measures.
I launched three programs that delivered a 171% lift in targeted ASINs and a 41% GMS lift against a control group in an A/B experiment.
Read my experience →Give account managers a better way to act on seller insights.
In the same role, I identified preparation gaps for account managers and built Amplify. Amplify brings seller context and recommended actions into their preparation workflow.
Read the Amplify story →Payments and operating change.
At Amazon Pay (Oct 2017–Apr 2020), I delivered $4.8M in free-cash-flow impact through contact reduction, self-service workflows, and automated data pipelines.
In PSAS Operations (Apr 2020–Jun 2022), I led a JIRA-to-Workfront migration across 29 teams and 6,000+ users.
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